Gourmet Coffee Popularity Soars, New Franchise Opportunities Created for Home Business Entrepreneurs

Over the past five years, the number of gourmet coffee drinkers has risen from 7 million to 27 million, an astounding gain. Espresso Italia, with its unique distributorship franchise program, has positioned itself to allow more small business people to take advantage of a coffee craze that shows no signs of abating.

Boynton Beach, FL June 21, 2004 -- According to recent market studies, more than 77% of American adults - roughly 161 million consumers - are daily coffee drinkers. Despite the near ubiquity of coffee as a staple in Americans' daily routines, only one in eight Americans has ever enjoyed a cappuccino or latte. These statistics hint at the vast untapped market for more "sophisticated" gourmet coffee drinks, while the 27 million self-identified gourmet coffee consumers indicates that a sizable market is already well established. In the space of just over three years, the Espresso Italia corporation, headquartered in Boynton Beach, Florida, has begun to play an increasingly important role in the burgeoning gourmet coffee industry.

The Specialty Coffee Association of America estimates that gourmet coffee represents $4.2 billion out of the $14 billion dollar coffee industry, and it's predicted that the gourmet sector will double in size over the next 5 years! Espresso Italia, which had annual revenues approaching $10 million in 2003, has been expanding and introducing new products to meet the rising demand for specialty coffee beverages. The company has grown dramatically, and now boasts over 1,000 distributors in 43 states, Canada, Puerto Rico, and Mexico.

As gourmet coffee continues to break into the mainstream consumer audience, and the interest in working from home in a downsized corporate job market also grows, the timing of Espresso Italia's core concepts - inexpensive coffee distributorships for small business entrepreneurs, and free espresso machines for end users - starts to look more and more auspicious.

As President Shadd Vickery points out: "Our very attractive program allows our distributors to participate in the dynamic coffee industry. This immediate growth potential, coupled with the fact that the business is home-based, with locations supplied by us, adds to the appeal." Look for Espresso Italia to continue contributing to the trend of more accessible and sophisticated gourmet coffee arriving in your neighborhood in the months and years to come!

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